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Ichi ready to show at Pure London

Danish young fashion brand Ichi (pictured) is among the womenswear brands set to showcase their autumn 09 ranges in the Spirit section at trade show Pure London, which opens this Sunday.

Ichi has expanded the number of washes of its best-selling jeans styles, including skinny-fit and boyfriend jeans. Pure London will also feature menswear and unisex brands. The show, which is owned by Drapers’ publisher Emap, is at Olympia in London on February 8-10.

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