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IMAGE GALLERY: New Balance launch first UK TV ad campaign

Footwear brand New Balance is to launch its first ever UK television advertising campaign as the brand celebrates its 30th anniversary of manufacturing in the UK.

The advert will launch on April 2 and will feature 100 people from local running clubs directing a beleaguered jogger through the Cumbrian countryside before reaching the New Balance factory where he is given a pair of New Balance shoes for the remainder of his run.

Jon Ram, New Balance managing director for Europe, Middle East and Africa, said: “In a monumental year for sport in the UK, this advertisement focuses on our heartland of running, celebrating our passion for the sport in all its forms. 2012 also marks our 30th anniversary of manufacturing in the UK and it’s fitting that the advertisement is set in Cumbria, reaffirming our commitment to our Flimby factory.” 

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