Five years after launching their first concept store in Newquay, the Cornish duo behind independent store and brand Watershed have launched their second shop in a new seaside location.
Co-founders Jake Patterson and James Wright have opened a new, smaller store for their lifestyle and surfing brand at 42 Arwenack Street in Falmouth, where both Patterson and Wright have previously lived. The pair chose the town on the southern Cornish coast beacuse of its large student population and close proximity to the sea.
“It’s a part of the evolution of our brand over the last five years,” says Wright. “It’s a retail concept store, meant to showcase our brand and our products. The one in Newquay also comes with a barber shop and a cafe. There is not enough space for that in Falmouth, but we still like to be kind to our customers and make them coffee in our store.”
Although Watershed started life as an independent retailer of lifestyle brands, Wright and Patterson started to design and manufacture their own brand in early 2015 after struggling to find products they wanted. Their women’s and men’s wear lines include casual T-shirts, hooded tops, sweatshirts and men’s shirts.
“Our design idea is a very clean-cut, simple pieces that are the sort of clothing that we need in everyday life. We also feature some other brands that comprehend our design style, such as a Danish brand RVLT.
“Most importantly though, our products are the representation of a certain lifestyle that could suit anyone who feels part of it.”
Wright stresses that there is still a place for independents on the high street.
“As an independent brand we definitely have more flexibility, we can do things our way, the way we like it and as we want it. We offer a small range of products – it’s quite exclusive, but it’s a choice we make and we want to be true to ourselves.”