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Independent Retailer of the Year Award: Sarah Coggles

With a fantastic reputation in the industry as both a bricks-and-mortar independent and an etailer, Sarah Coggles shows how a small business can make a large impact across multiple channels.

The premium retailer stood out in a competitive market thanks to its progressive buying strategy, which saw Sarah Coggles introducing brands from across the globe to entice shoppers looking for a unique purchase.

The Sarah Coggles team shows an extensive knowledge of its customers and has used its online channel to further learn about customer behaviour and change both store and online merchandise accordingly.

A newsletter database of more than 140,000 names allows the retailer constantly to inform and interact with its customers.

Clean and simple decor and design both in store and on the website ensure the offering stays focused on product, while innovative display features throughout the store demonstrate this York-based stalwart’s cool, edgy side.

Online, the website encourages users to return with enticing editorial and image-led content.

The Coggles Wall encourages users to send in images of themselves and the Street Style section is a collage of images taken by the Sarah Coggles team of people on the street.

The business showcases new designers in store, affording the designers an opportunity to reach customers and learn about retail business and also giving customers access to unique items.

Fun and compelling initiatives both in-store and online perfectly reflect the brand and make Sarah Coggles a deserving winner.

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