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IT Beijing Market

IT Group has recreated London’s Dover Street Market in Beijing in collaboration with Comme des Garçons founder Rei Kawakubo

Located in one of the four major blocks in the San Li Tun North Wing retail development in Beijing, Comme des Garçons and its franchise partner IT Group have teamed up to create a revolutionary new retail concept that spans 1,800 sq ft over four storeys.

The store brings together 15 different brands chosen by Comme des Garçons as well as a selection of labels chosen by IT such as Dior Homme, Yves Saint Laurent, Rick Owens, Thom Browne, Gareth Pugh, Alexander McQueen, Alaïa, Undercover, Visvim and Maison Martin Margiela.

The basement has been turned into a separate Bathing Ape store, but is anchored to the four upper levels of IT Beijing Market by a giant polka-dot pillar that skewers the entire building.

“I decided to bring to China, together with our partners in China IT, the first of a new generation of Dover Street Markets. To break the existing retail model in China and to create a store where people can come to be strongly stimulated as well as enjoy themselves,” says Rei Kawakubo, founder of Comme des Garçons.

Unique to this store is Kawakubo’s new design feature, Construction Interrupted, where the process of building the furniture for the store has been deliberately halted at different stages to create skeletal frameworks and empty spaces.

We have retail inspiration from more than 100 cities worldwide at www.wgsn-boutique.com

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