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Jimmy Choo in men's footwear return

Luxury footwear brand Jimmy Choo is returning to men’s footwear with a collection set for autumn 11, according to reports.

Jimmy Choo ditched its men’s line in 2002, however it is understood that its men’s and women’s line for Swedish retailer H&M last year prompted the business to create a new collection.

The men’s collection will comprise 12 styles including biker boots, moccasins and evening slippers in a range of shades and materials.

Distribution will initially be limited to about 30 doors globally and through its website.

Tamara Mellon, founder and chief creative officer of Jimmy Choo said in an interview with the FT Weekend, that the company would branch out into other categories such as kidswear, jewellery and homewares.

In September investment banks Goldman Sachs and Morgan Stanley were appointed to advise Jimmy Choo-owner Towerbrook Capital on its strategic review of the premium footwear brand and retailer.

The private equity group reportedly asked the banks to evaluate options for the brand including a possible initial public offering or sale and new partnerships.

Towerbrook acquired a majority stake in the luxury footwear brand from private equity firm Lion Capital in 2007, in a deal valuing Jimmy Choo at £185m.

 

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