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Jones Bootmaker rolls out new-look shopfit

Footwear retailer Jones Bootmaker has unveiled a new shopfit as part of plans to open 15 new stores over the next two years.

The shopfit will be used for all new store openings – including two stores at Bristol’s Cabot Circus development and Milton Keynes, which will open before Christmas.

The new look, designed by Dalziel & Pow, moves the 80-store retailer away from its trademark green and pink colour scheme with wooden fixtures and flooring, towards a more contemporary, clean, tiled floor and white box aesthetic. Textured carpet and chrome and bronze metal finishes on fixtures feature alongside leather and suede furniture.

Jones Bootmaker underwent a £5m refinancing in March with Barclays Commercial Bank. At the same time, chief executive Ken Bartle and investor Peter Phillips ploughed £4.5m into the retailer to take back control of the business, diluting the shares held by private equity firm Arev and its Icelandic fund Kcaj.

Jones Bootmaker wants to open up to 15 more stores in the south east and Home Counties, and the City and West End areas of London, as well as opening for the first time in the Republic of Ireland and Northern Ireland over the next two years.

The retailer is looking for shops of about 1,000 sq ft in shopping centres and high streets to house its men’s, women’s and kids’ footwear offer. It stocks own label and brands such as Camper and Clarks.

Bartle said: “The climate is tough but there are good deals to be had, and things will improve. When the market turns we will be ready.”

Bartle added that current trading was strong and he was optimistic ahead of Christmas.

Retail property agent Kitchen La Frenais Morgan acts for Jones Bootmaker.

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