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Kurt Geiger signs Nine West deal

Kurt Geiger has inked a licensing and distribution deal with US footwear firm Nine West just one month after the US firm severed ties with its former UK partner Shoe Studio Group.

Kurt Geiger has signed a seven-year agreement to distribute the Nine West and Easy Spirit footwear brands in the UK and Republic of Ireland from spring 10.

The deal is likely to pave the way for footwear concession operator Kurt Geiger to work with department store Debenhams for the first time. Debenhams was one of the largest UK stockists of the Nine West brand via its Shoe Studio Group concessions but these are planned to close in august. The department store was forced to buy Nine West stock directly from the US to cover the autumn 09 season.

The shake-up of the footwear concession market was partly prompted by the collapse of Shoe Studio Group’s parent company Mosaic Fashions into administration in March. The footwear group was subsequently rescued by Dune but owner Daniel Rubin has focused on streamlining the business, offloading Nine West as part of that process, to make the operation more manageable.

As a result of the administration Nine West’s 14 standalone UK stores were also closed.

Kurt Geiger said it would build a dedicated team to oversee the Nine West and Easy Spirit brands, which have around 200 concessions in the UK and Republic of Ireland. It added that it would scout for new store locations, with the first shop likely to open next spring.

 

 

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