Premium footwear retailer Kurt Geiger has signed a licence to design and distribute footwear under the Lipsy young fashion brand worldwide from spring 12.
Kurt Geiger will sell the collection in its own selected concessions - likely to include its Miss KG departments within Debenhams - and will also target its existing wholesale partners such as etailers Asos and Amazon.
Lipsy, which has some 200 UK stockists, including several indies, plans to introduce the collection to its company-owned stores and sell
it to a selection of its clothing stockists.
The range is also expected to be added to Next Directory’s branded offer. Having acquired Lipsy in 2008, Next already sells Lipsy clothing via its home-shopping catalogue.
This is the latest in a line of licensing and distribution agreements for Kurt Geiger and forms a key part of its expansion strategy. Having expanded into the wholesale arena in 2007, it already has the licence for French Connection, Nicole Farhi and Radley.
Kurt Geiger said Lipsy footwear would target 16 to 30-year-old women, as does its clothing, and be sympathetic to its distinct design handwriting. Director of wholesale, licensing and franchise Andrew Lee said: “It is a natural progression for Kurt Geiger to explore new licensing opportunities to enable us to increase our brand portfolio and international retail presence.
“Lipsy is highly recognised for creating fashion-led product at affordable prices. This, paired with our knowledge in design, supply chain and distribution, will lead to a successful and ongoing partnership.”
Lipsy chief executive Jeremy Stakol said: “Kurt Geiger is an innovative design-led business. We look forward to working with [it] to develop cutting-edge fashionable footwear for our customers.”