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Larger Etailer of the Year: John lewis,

Brands include Crea Concept, Diesel, Fenn Wright Manson, Hobbs, Radley, Own brand

A staple on the high street, John Lewis has also made a huge impact online and truly embraced the concept of the multichannel shopping experience. The option to ‘click and collect’ or to have your item express delivered to your home or on a named day, means the John Lewis shopper can have what they want, however they want it. The site has a clean and fresh design that is easy to navigate and filter. Added features such as online video and a ‘similar items’ function keep the customer engaged for longer, and direct them towards product they may otherwise have missed.


1. Asos

Brands include Diesel, Own brand

The sheer volume of product on offer gives Asos massive appeal. The Asos Life feature provides an interactive feel.

2. Boden

Brands include Own brand

Boden has added the Outfit Maker tool, allowing users to see and coordinate product on models, which encourages multiple purchases.

3. Clarks

Brands include Own brand

Clarks excels at multichannel shopping, offering a click-and-collect service and putting its fit message at the forefront of its operation.

4. Debenhams

Brands include Levi’s, Own brand

A number of filter options and categories make this site easy to navigate, and the ‘May we suggest’ feature keeps users shopping.

5. my-wardrobe

Brands include D&G, Joseph Alternative model and product images and a comprehensive zoom tool impress. Added features include The Denim Bar and My-TV.

6. New Look

Brands include Own brand

Free delivery and returns as well as a YouTube TV channel prove that New Look really knows its audience.

7. Republic

Brands include G-Star, Own brand

A carefully selected mix of brands tempts younger shoppers. Product reviews and ‘share with a friend’ functions enhance the experience.

8. Vente-Privee

Brands include Lise Charnel, Firetrap

This private Sale site has developed a loyal following for its deep discounts on luxury labels.

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