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London luxury

Three luxury brands have just opened stores in the capital. WGSN takes a look around

Loewe, Mount Street

Spanish luxury label Loewe has opened a boutique on London’s Mount Street, in the heart of Mayfair.

The 1,000 sq ft store is located inside a 19th-century building which was previously an art gallery, and houses Loewe’s women’s and men’s accessories collections. This is Loewe’s only standalone store in the UK - its Bond Street store closed in 2003.

The interior follows the brand’s new store concept designed by architect Peter Marino, which was unveiled last year in Valencia. The two shop windows feature cast-bronze, tie-knot panels, while gold and bronze are the colours of the interior walls.

The boutique completes Loewe’s presence in London, along with corners in Harrods and Selfridges, and is Loewe’s first new free-standing store in Europe since 2002. The brand has 140 stores worldwide.

Bottega Veneta, Sloane Street

Bottega Veneta has reopened its flagship on London’s Sloane Street after a refurbishment that has enhanced the store and creates space for the full collection.

The new-look store has been expanded to 4,038 sq ft of retail space to showcase the complete Bottega Veneta collection, which includes women’s and men’s ready-to-wear, luggage, small leather goods, handbags, eyewear, footwear, fine jewellery and furniture.

Housed in a Victorian building, the boutique features a signature store concept designed by creative director Tomas Maier. Every element of the interior, from the walnut tables to the leather- covered door handles, has been custom-made.

Notable design features include vertical window frames in palmwood and steel, display counters with slide-out billiard-cloth presentation pads, suede-covered walls, mohair furniture upholstery and custom-dyed New Zealand wool carpets all in neutral tones.

Coach, Westfield London

Luxury US accessories designer and retailer Coach has opened its first UK standalone store in Westfield London, with a further 15 stores planned.

The 3,000 sq ft store, which opened mid-March, houses Coach’s luxury handbags, purses, totes, travel bags, footwear and outerwear for both men and women. The store has two separate entrances, one for menswear and one for womenswear.

Coach launched with accessories as the main focus to slowly introduce the brand to the UK market. Handbags dominate the store, with prices ranging from £600 to £2,000.

As part of its European expansion, Coach plans to open a flagship store on New Bond Street in August. Westfield London is the first in a 15-store UK roll-out.

To view and be inspired by the latest new stores and formats globally, visit the Retail & VM section of WGSN Boutique

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