Denim brand Fallow Denim is working with ‘micro mill’ London Cloth Company to produce British-made selvage denim that would be exclusive to the brand.
Fallow Denim, which currently sources its denim from Japan and manufactures in the UK, is researching and developing its own unique selvage denim with the east London textile mill.
Fallow Denim founder Bronagh Keegan explained the process was at an early stage and there were still many “elements to get right”.
Keegan said: “The challenge is in making the actual cloth. We have to get things like weight right. It could be a real coup for us.”
Having a greater connection with the product through its design and development is a major part of the brand ethos, according to Keegan. She believes this gives it a point of difference against denim brands that are mainly produced in Turkey and China.
“It makes a difference because we know where it’s coming from and where it’s going to. It helps that we know where our money is going,” Keegan added.
She anticipates the UK-produced, exclusive denim would be up to three-times more expensive than Fallow Denim’s existing styles, which retail at between £150 and £230.
“[The high price] is because of the denim’s utter bespoke nature and control of every detail along the way. The small volumes, however, mean you need to get the yarns and that’s the hardest part. We’re trying to buy our own,” Keegan said.
Fallow Denim has seven UK stockists including indie Hanon in Aberdeen as well as etailer Oki-ni.