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Menswear Brand of the Year: Pretty Green

A glut of celebrity-led brands have launched into the young fashion market over recent seasons, so when Liam Gallagher announced he was setting up his own Pretty Green label last year, sceptics were dubious.

But the Oasis frontman has done fashion with style, tapping into the recent trend towards heritage with a 1960s twist, while winning instant fans among the industry and consumers in the process. Pretty Green may be at the start of a journey but it’s one of the most exciting launches the market has witnessed in years. Launching during a recession demonstrates that courage in tough times can indeed pay off and it shows just how static the men’s sector has been in recent years.

Finalists

1. Boss Orange

A consistent top performer in the Drapers Indicator menswear polls, Boss Orange’s revamped collection for spring 10 under a new creative director focused the collection towards a clean and contemporary look.

2. Brook Taverner

Brook Taverner’s comprehensive stock service programme has set the menswear brand apart from its competitors in 2010. This is a brand that continually records solid sales for its stockists.

3. Douglas

Being bullish about growth and planning for the long term has strengthened the Douglas brand.

Its well-rounded offer of men’s classic and contemporary tailoring is a consistent performer for indies.

4. Paul Smith

Paul Smith’s attention to detail and fit merits its consistently high polling in the Drapers Indicator sales survey. On trend for 2010 were its long, loose shirts with batik and floral prints in addition to its slim-fit trousers.

5. Polo Ralph Lauren

Its polo shirts never stop ringing the tills, but this is no one-hit wonder brand, with sales coming from a mix of categories this year. A real money-spinner of a collection.

6. Tommy Hilfiger

Tommy Hilfiger has got its lifestyle proposition spot on and is boosting sales for those retailers lucky enough to stock it. This year it celebrated its 25th anniversary with a special heritage collection of iconic styles as well as excellent sales and profit success.

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