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Micam slows at half way mark 

Italian footwear tradeshow Micam got off to a busy start this week, but failed to maintain momentum into the second day, according to exhibitors.

Although the first day of the fair was buzzing with visitors from both the UK and overseas on Wednesday, traffic slowed considerably on the Thursday, the second day of the fair, and today is expected to be the same.

The economic downturn appears to have affected visitor numbers as retailers send smaller teams to the fair for a shorter time.

“It is very quiet today,” said the sales manager of one brand in the International Visitors hall. “Those that have placed orders or even expressed an interest in doing so, have already resigned themselves to spending less.”

The sales manager of one comfort brand added: “The turnout is disappointing, there is no need for all of us to be here on the stand. It was busy on the first day but has dropped off.”

Micam has served up little in the way of new trends for spring 10. Although boat shoes, fringing, mocassins and gladiators sandles have a presence, the looks are not as visible as last they were season, while jazz shoes, demi-cowboy boots, wedges and flat sandals - with cut-away and tie-up interest - are key.

Metallic and sparkly uppers alongside nude, coral, green and royal blue tones are strong looks for spring 10.

For a full trend report see next weeks’ issue of Drapers magazine.

Micam closes on September 19.

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