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Nadia Jones

Design director, Oasis

There are some overriding trends from the noughties that stand out for me. The mix of vintage, ethnic and modernism have been the backbone of inspiration for the whole decade.

Over the last few years, I have been pleased to see designers really honing their own handwriting and being true to their vision. This has helped to provide choice and also encourage people to dress for themselves in what suits them - a more individualist approach..

I have loved the return of the 80s and reliving the era when I fell in love with fashion. It has given me lots of memory flashbacks to my favourite outfits from my youth. The 80s trend has been bubbling around for a while, predominantly driven by London for the last four or five years but had its real commercial moment from late summer to autumn 09.

I have also been a huge fan of the return of the dress over the last few years. Not only has it made life easy every morning for me personally but it celebrates feminity too.

Shoes have become miniature works of art over the last few years…really pushing the boundary of construction. I have a pair of amazing Nicholas Kirkwood shoes that have a gem trapped in the heel and are a wonderful mix of luxurious leathers – I’m not sure if I bought them to display or to wear.

My favourite fashion moment was my brother Kim Jones’s first Paris menswear show in June 2004 - a proud moment!

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