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New Look to sell Caprice's lingerie brand

Fast-fashion retailer New Look is to introduce By Caprice lingerie to its website as part of its move into the branded market.

According to reports the retailer, which launched clothing and footwear brands to its website in September, has selected By Caprice lingerie to be the first branded lingerie range for its website although it is not clear when this will launch on the site.

The By Caprice brand is already sold in Debenhams and online at Asos, Littlewoods, Figleaves and Very.

Other clothing and footwear brands already featured on the New Look site include 18 and East, Firetrap, Mischa Barton, Ravel, Rocket Dog and Shellys.

 

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