Big, bright and bold was the dominant aesthetic in stores’ window displays during New York Fashion Week.
Taking inspiration from catwalks backstage, Barneys told WGSN its windows featured “unique black and white images taken backstage at the world’s most prestigious fashion shows”.
Photographers Nan Goldin, Stéphane Sednaoui and Juergen Teller featured. “The campaign provided an intimate view of fashion through simple images,” said Mark Lee, chief executive of Barneys New York.
Designers used in the window included Céline, Fendi and Jil Sander.
The Fifth Avenue store’s main windows were bold, bright and beautiful. Inspired by sea creatures, all features were made out of balloons (designed by Jason Hackenwerth) and clashed against the bright patterns and bold colours of this season’s styles. Mix-and-match patterns, fabrics and colours remained a strong trend.
Designers used included Lanvin, Marc Jacobs, Giambattista Valli, 3.1 Phillip Lim and Céline.
Bloomingdale’s windows on 59th Street displayed the launch of Diane von Furstenberg’s home collection. Bloomingdale’s told WGSN: “The windows are a tribute to her vibrant prints and classic design silhouettes.”
Combining homeware with fashion allowed a much more artistic approach to the displays and spread the main trends over different product categories.
Saks Fifth Avenue
Animals and patterns were the main influence at Saks Fifth Avenue, with animal prints and delicate fabrics displayed on almost every mannequin. Frames containing images of animals and roller skates provided the backdrop.
Shoes and handbags were displayed on misshapen, distorted bookshelves, merchandising homewares and fashion product.
Designers featured included Christian Louboutin, Reed Krakoff, Givenchy and Alexander McQueen.