Nike vice president, general manager of the UK and Ireland, Jim Allaker has been appointed chief executive and president of Nike’s subsidiary Umbro.
Allaker will be replaced by Marc Van Pappelendam, who was most recently the vice president, general manager of Nike East and Central Europe.
Previously to that, Van Pappelendam held the role of head of commerce for Nike’s former Europe, Middle East and Africa region.
Nike president of global operations Gary DeStefano said: “Marc is a proven leader who will drive continued growth for the UK and Ireland market.”
He added: “The UK market is crucial as we increase focus on core category business areas and create stronger consumer connections.”