Matalan saddled up for Aintree, Superdry conquered Everest and a supermodel joined Kipling.
What Launch of Helena Christensen for Kipling collaboration
Where Beach Blanket Babylon, Shoreditch, east London
Tina Debo (pictured left), vice-president of product and design at Kipling, was joined by Helena Christensen (right) to celebrate the launch of the Danish model’s exclusive 11-piece collection for the accessories brand.
The food and drink Cocktails and Moët & Chandon, alongside modern British canapés.
The entertainment DJ sets by Tabitha Denholm from Queens of Noize and Lou Hayter from band New Young Pony Club.
What Matalan creates a fashion stir at Ladies Day
Where Aintree Racecourse
Value retailer Matalan hosted the Style Enclosure at the recent John Smith’s Grand National and set out to find the best dressed guest on Ladies Day. This was Matalan’s fifth year hosting the Style Enclosure and for the first time the best dressed award was won by a man.
Runners and riders The judging panel (from left) Kat Byrne from Closer magazine, Matalan’s Carly Hughes and Liz Wilson, fashion blogger xAmeliax and TV presenter Jeff Brazier.
What Superdry and Timothy Everest collaboration launch
Where Superdry flagship, Regent Street, London
Superdry marked its collaboration with tailor Timothy Everest by throwing a party at its Regent Street store. The brand’s founders James Holder (pictured centre) and Julian Dunkerton (right) were joined by Everest (left) at the event.
The drinks Cocktails mixed by the Experimental Cocktail Club.
What’s that smell? Bespoke Superdry + Timothy Everest scented candles, handmade by Timothy Everest’s wife.
What Drapers and K3 Brand Market Report roundtable
Where The Haymarket Hotel, London, SW1
Following its recent Brand Market Report, sponsored by K3, Drapers brought together a selection of retailers and brands to discuss topics such as trading, product, sales strategy, international and manufacturing over breakfast at the Haymarket Hotel in London.
The drinks Guests were treated to fresh juices, tea and coffee.
The food Canapés included mini eggs Florentine, and chocolate and banana brioche slices.
Which menswear brand’s sales manager was a contestant on a reality TV modelling competition in his youth?
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