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Off the Record, August 5 2011

Drapers gets the lowdown on the latest gossip and reports back from the hottest parties and events

Bip bops Fashion blogger and DJ Bip Ling, who is the face of Forever 21 in the UK (and this week’s Drapers cover star), hit the decks at the opening party for the US chain’s London Oxford Street flagship last week. Guests joined in the fun at a Los Angeles-themed fairground complete with merry-go-round and roller girls.

Reebok’s got Reethym Music legends (from second left) Alicia Keys, producer Clive Davies and Sean Combs lent their support at the launch of Reebok’s Reethym of Lite campaign in New York. Created in collaboration with DJ Swizz Beatz (left), the campaign promotes Reebok Lite, a footwear and clothing collection based on Reebok Classics designs from its archives.

Lotus pitstop Lotus Originals lifted the bonnet on a ‘taster’ boutique at the Goodwood Festival of Speed last month. Visitors were given a preview of its retail concept and its premium collection, previously only available online.

In the round Brands and suppliers met at the Cantaloupe bar in Shoreditch last week for a round table on supply and manufacturing. The Fashion Network’s Dale Hick (right) held a Q&A with Maitrise Consulting’s Morag Ashworth.

Cruise collection Pepe Jeans launched its Singular Music Festival with an exclusive performance by Spanish dance band Delorean in London. The gig, the first in a series of five, was held on a Thames river boat with tickets available from Pepe’s Facebook page.

Shhhhhhh!

Which retailer recently opened a store in London’s Mayfair, just to be closer to luxury hotel Claridge’s?

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