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Off the record, December 16 2011

Drapers gets the lowdown on the latest gossip and reports back from the hottest parties and events.

Home Paige Denim label Paige Premium Denim threw a party to celebrate the launch of its new look, which includes a new logo, for spring 12. Co-founder and creative director Paige Adams-Geller invited friends of the brand to a party at her Soho apartment, including Vogue’s Sarah Harris (centre) and Donna Ida from the eponymous indie.

Give it some welly Aigle chief executive officer Romain Guinier and supermodel Erin O’Connor sipped champagne at the launch of Aigle’s pop-up shop in Covent Garden last month, while visitors investigated the brand’s bespoke wellington boot bar and munched on canapés.

Keeping up with the Joneses Peter Jones hosted the biggest party in its 134-year history last month to celebrate its new-look departments following a £7m makeover. Head of menswear buying Matt McCormack (right) unveiled a limited-edition collection, Sloane Ranger, paying homage to the store’s Sloane Square site. Diesel’s Colin Naylor (left) and Hackett’s Andrew Laing toasted the collection.

Festive fever Contemporary label David David cracked open the Peroni last week as it hosted an event as part of the Christmas shopping party at Seven Dials and St Martin’s Courtyard, Covent Garden. The label’s Michael Sawdayee and singer Joss Cantius got in the festive mood.

Moment of Clarity Fashion and retail chiefs gathered to celebrate the launch of renowned headhunter Fran Minogue’s new executive search business Clarity last month. (From left) Selfridges’ Paul Kelly mingled with Burberry’s Mark Taylor and Ralph Lauren’s Alessandro Valenti.

Shhhhhhh!

Which footwear retailer’s store manager once hired a narcoleptic sales assistant who even managed to fall asleep while serving a customer?

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