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Off the record, February 23 2013

Ruby Rocks had the X Factor while a Saturday dropped in on Cambridge Satchel Company

What Melanie Mason performs for Ruby Rocks

Where Pure London, Olympia in London

Ruby Rocks

X Factor contestant Melanie Mason joined women’s young fashion brand Ruby Rocks to perform on its stand during the recent edition of Pure London earlier this month. Quite a crowd gathered to hear Mason - who was dressed in a Ruby Rocks outfit - perform and customers were invited to judge the Ruby Rocks collection afterwards.Pictured Ruby Rocks’ Izzy Przedpelski (left) and Jennifer McDonald flank Mason.

What Campaign to drive fashion apprenticeships

Where Fashion Enter’s studio in east London

Apprentices Shannon Lloyd, Kristen Lucas, Shanice Godwin-Samuel and Abbie Godbold.

Apprentices Shannon Lloyd, Kristen Lucas, Shanice Godwin-Samuel and Abbie Godbold.

Not-for-profit organisation Fashion Enter’s factory encouraged young people to become apprentices with its We Can Do It campaign just ahead of London Fashion Week, marking the opening of applications for Creative Skillset’s new Higher Level Apprenticeship in Fashion and Textiles.

Pictured (From left) apprentices Shannon Lloyd, Kristen Lucas, Shanice Godwin-Samuel and
Abbie Godbold.

What The Cambridge Satchel Company store launch

Where Seven Dials, Covent Garden

Julie Deane and Frankie Sandford

Julie Deane and Frankie Sandford

The Cambridge Satchel Company threw a party to mark the opening of its first standalone store, in Covent Garden. The store is based on the house (in Cambridge, of course) where the company was created by founder Julie Deane.

Celebrity satchel fans at the event included Frankie Sandford of girl band The Saturdays, pictured (right) with Deane.

The food and drink Champagne and satchel-shaped jellies in flavours including pink lemonade, black cherry and champagne, and lychee with violet

The entertainment A DJ set from singer Sophie Ellis-Bextor.

What London Textile Fair party

Where The Business Design Centre, Islington, London

London Textile Fair party

London Textile Fair party

The organisers of the London Textile Fair arranged a bash for exhibitors and visitors to network at the end of the first day of this month’s show. The party had a Mexican theme and guests enjoyed a performance from Mexican band the Mariachi Doritos, who were accompanied by dancers.

The food Nachos and dips.

The drink Wine, beer and, naturally, tequila.

What Manolo Blahnik unveils LFW windows at The May Fair hotel

Where Stratton Street, London


© Licensed to 13/02/2013 London, UK. Shoe designer Manolo Blahnik unveils his London Fashion Week windows in collaboration with The British Fashion Council at The May Fair Hotel, London.Photo credit : Simon Jacobs

Legendary shoe designer Manolo Blahnik hot-footed it to The May Fair hotel to launch a series of
windows that remained in place for the duration of London Fashion Week. The windows were inspired by Blahnik’s career and represented key figures that have been inspirational in his life.

The May Fair was the official hotel partner of LFW.

Whose sales manager commiserated or congratulated all at the Inspiring Indies party, even if they weren’t from an indie?

  • Going to a good party? Send your industry gossip, photos and news to Ruth Faulkner at


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