Drapers gets the lowdown on the latest gossip and reports back from the hottest parties and events.
Boxing clever Wild Horse Clothing launched its new underwear brand, Got Wood, at a party at Zenna Bar in Soho, London, last week. The range of men’s boxer shorts is made from bamboo fabric and is available in three colours. The boxers were shown off by male models who were joined by Anthony Abis, Wild Horse Clothing managing director and the brand’s founder.
Risky business Staff at denim brand Voi Jeans were serenaded by The X Factor contestants The Risk when the band came in to pick up some spring 12 pieces for The X Factor tour. The boys posed in Voi outfits before singing Happy Birthday to one delighted employee.
Pitti People Buyers and brands swarmed the aisles at menswear trade show Pitti Uomo last week, where there was plenty of chatter and excitement about the season ahead. More than 1,000 brands exhibited at the fair in Florence, including Savile Row tailor Chester Barrie and denim brand Pepe Jeans, which were returning after absences of several seasons. Some catwalk shows also took place – luxury menswear label Hardy Amies showed its autumn 12 collection at Florence’s magnificent Stazione Leopolda and Valentino held court at the Palazzo Corsini.
Which celebrity businessman is said to have a penchant for flamingos after requesting several sets of flamingo-print trousers from one supplier?