Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Off The Record: July 29, 2015

Amazon opens its studio and Very breaks a record

Amazon open London Shoreditch studio

Strike a pose

Amazon celebrated the launch of its new photography studio in London’s Shoreditch last week with brand bosses, industry observers and a host of celebrities, including its new ambassador, actress and model Suki Waterhouse. European fashion boss for the etailer Sergio Bucher (second right) gave Drapers’ Graeme Moran, Tara Hounslea and Jill Geoghegan (right) a grand tour of the studio, which at nearly an acre is one of the biggest in Europe.

Very Catwalk

Very walks its way to a Guinness World Record

Etailer Very decided to go big or go home in its bid to break the Guinness World Record for the most models walking a catwalk… ever. To break the record, 3,651 models strutted their stuff on The Very Big Catwalk show at Liverpool’s Pier Head (July 4), including The Saturdays singer and Very designer Rochelle Humes and Lauren Pope from The Only Way is Essex. To see a video of the event go to

Winners of the Appear Here competition

Winners appear here

Manchester-based clothing brand Run&Fell popped the champagne this month when it was announced as one of four winners of pop-up store booking platform Appear Here’s Space for Ideas competition. The winning store, entitled Roots & Flax, will not only stock Run&Fell’s ethically produced garments but also demonstrate what goes into making clothes, from cottonto catwalk. The business, represented here by production manager Harriet Atkins and founder Naomi Jackson, believes in ethical garment production and has chosen to use local suppliers and manufacturers to create its goods. 

River Island autumn 15 press day

Jingle balls

River Island gave the Drapers team the festive feeling last week with its annual Christmas in July press show. Guests were treated to cocktails served in Christmas tree baubles and ice cream sandwiches as they has a sneak peek of what the high street chain has in store for shoppers this December. To see more images from the autumn 15 high street preview go to

Marks and Spencer Archive

Magic & sand at M&S

Swimwear collections, including two woollen swimsuits from the1930s, a blue and white striped bri-nylon swimsuit from 1958 and a 1960s navy, white and red striped bri-nylon bikini are all on display at the M&S vintage seaside exhibition at the retailer’s archive in Leeds. Running until September, the July launch included a magician, sandcastles and a Punch & Judy show.  

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.