At Pitti Uomo Ben Sherman served G&Ts, Baracuta was 75 and Orlebar Brown splashed out.
What Ben Sherman spring 13 drinks
Where At its Pitti Uomo stand, with glorious views of Florence
With buyers no longer able to stand the Florentine heat – temperatures reached 37°C on the Wednesday – they headed to the Ben Sherman oasis, high above the Pitti grounds, to see the brand’s on-site Trouser Shop where students from Newham College were busy making Ben Sherman chinos. Pictured at the stand are Neil Steptoe and Fiona Hall from etailer Zalando.
The drinks (Strong) gin and tonics.
The food Cucumber sandwiches, of course.
What Baracuta’s 75th birthday bash
Where Sferisto, Florence
Baracuta threw an impressive 75th anniversary party during Pitti with revellers enjoying a balmy night under the stars sipping Prosecco.
Who (From left) Oki-ni’s Tim Sturmheit, Village Press’s Blanaid Kenny and Drapers’ Graeme Moran.
The food Onion rings, fish and chips, and – the best bit – Italian ice cream balls wrapped in paper.
What Bally World of Icons Event
Where PT Studio, Via De Guicciardini, Florence
Luxury accessories brand Bally showcased some of the most iconic styles from its history at a party during Pitti. Guests enjoyed cocktails and mingled in the garden until 10pm.
Who? Bally creative directors Graeme Fidler and Michael Herz both attended the event
The entertainment Guests were treated to tunes from DJ Uwe Doll.
What Orlebar Brown fifth anniversary party
Where Villa La Vedetta Hotel, Florence
Swimwear brand Orlebar Brown celebrated its fifth birthday with a pool party in the centre of Florence, where it unveiled its exclusive collection of swimming shorts. In collaboration with Getty Images and The Blue Marine Foundation, the brand showcased the 12 designs that make up its anniversary range. Each style is printed with iconic images from photographers such as Slim Aarons, Dennis Hallinan and John Arsenault.
The drinks Guests sipped wine and beer as the sun set.
Which multiple retailer’s managing director fell asleep at the table during a brand meeting at Pitti Uomo?
- Going to a good party? Send your industry gossip, photos and news to Ruth Faulkner at email@example.com