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Off The Record, June 10 2011

Drapers gets the lowdown on the latest gossip and reports back from the hottest parties and events

Impressive wardrobes Premium etailer My-Wardrobe joined forces with men’s magazine Esquire for an event at London’s May Fair Hotel to find the UK’s best-dressed man. Pictured arriving are Simon Jones from Savile Row tailor Gieves & Hawkes (left), and Shaka Amazulu (right) from Ozwald Boateng.

Scent of optimism Celebrities including Sadie Frost (left) and Ellie Goulding (right) were among 300 guests at a party at Concrete in Shoreditch to celebrate the launch of designer Paul Smith’s fragrance, Optimistic. Winners of a Paul Smith Facebook competition also joined the party.

Smiles in Brussels Everyone was smiling at the autumn 11 fashion show held by Belgian womenswear brand Mais il est où le Soleil
in Brussels last month. Pictured (from left) are Jan Shutt of premium womenswear indie Sunday Best, Laurence Everard, chief executive of Mais il est où le Soleil owner Kesar, as well as Ann Millson and Leslie Falcon Parrot from
Mais il est où le Soleil.

Measuring up Anna Linnell (right), a model from lingerie brand Gossard, and expert bra fitter Jo van Blommestein were the centre of attention as they took to the store window of Debenhams at Liverpool One recently, in a bid to challenge Liverpool ladies’ bra-fitting fears.

Loud footwear
Trainer brand Gola turned its flagship store on London’s Carnaby Street into a live music venue
two weeks ago, with shoppers treated to performances from UK
act Wild Palms and LA rockers Funeral Party (pictured).



Which high-profile department store boss is frequently enlisted by his
staff to write their online dating profiles and claims a 100% success rate?

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