Barbour waxed lyrical, Agnès B formed a men’s club and it was discount fever on Carnaby Street.
WHAT Barbour helped out classical music quartet Amore
WHERE The banks of the River Thames, London
Amore, the classical quartet that sang in the pouring rain in front of millions of TV viewers during the Queen’s Jubilee river pageant, were back on the Thames where they were presented with wax jackets from Barbour to ensure they don’t get a drenching again.
The jackets Barbour presented the women with the Ignite, a multi-pocket biker jacket, and the men got the A7 Brass International, another classic Barbour biker style.
The group (From left) David Webb, Monica McGhee, Victoria Gray and Peter Brathwaite.
WHAT Agnès B store launch party
WHERE Agnès B store, Marylebone High Street, London
French retailer Agnès B celebrated the reopening of its revamped Marylebone High Street store, complete with a new menswear floor. Guests included (from left) Axel Basquiat and Vincent T from French indie band The Penelopes with Agnès B’s Lauren Bandet.
The food Mini fish & chips
The drinks London Pride and Brown Brothers wine.
WHAT 20% off shopping party
WHERE Carnaby Street, London
Shoppers flocked to Carnaby Street recently to enjoy a 20% discount in more than 115 stores including Size?, Ben Sherman, Lee Jeans and Levi’s. Stores helped to create a party atmosphere, such as at Lee Jeans where an in-store DJ pumped out tunes.
The entertainment Seven live performances, 15 DJs, dancing and modelling in shop windows and lots of giveaways.
The drinks The White Horse pub in Kingly Court served 2,500 Magners from a pop-up bar to ticket holders.
WHAT Launch of the Jamaican Olympic team’s track and field kit
WHERE Shoreditch, east London
Fashion designer Cedella Marley, daughter of reggae icon Bob Marley, unveiled her creations for Team Jamaica’s Olympic kit for London 2012. The kit was modelled at the launch by the world’s fastest man, Usain Bolt, pictured left with Marley.
The kit Designed in collaboration with Puma, the collection incorporates high-tech fabrics.
Which ecommerce director told Drapers that he secretly hopes for rain because it reflects better on him when the web sales increase?