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Off the record, June 9 2012

There was seaside fun with Lily and Lionel, an Etail Awards first and charity Made in Chelsea.

WHAT David Bebber for Lily and Lionel Beside the Seaside collection    

WHERE Liberty of London        

British Fashion Council chairman Harold Tillman joined in the fun to become Punch to Lily and Lionel founder Alice Stone’s Judy

British Fashion Council chairman Harold Tillman joined in the fun to become Punch to Lily and Lionel founder Alice Stone’s Judy

Scarf brand Lily and Lionel unveiled its British seaside-inspired scarf collection, in collaboration with artist David Bebber, at London department store Liberty. British Fashion Council chairman Harold Tillman joined in the fun to become Punch to Lily and Lionel founder Alice Stone’s Judy.

The drinks Gin cocktails.

The entertainment A Punch and Judy set for retailers and celebrities to poke their heads through.

WHAT Trust in Fashion catwalk show and charity fundraiser in aid of children’s charity The Rainbow Trust                               

WHERE Café de Paris, London               

Francis Boulle, Laing, Oliver Proudlock, Hugo Taylor and Natalie Joel

Francis Boulle, Laing, Oliver Proudlock, Hugo Taylor and Natalie Joel

Hosted by Made in Chelsea’s Jamie Laing in conjunction with Storm models. Pictured are some of the TV show’s cast, (from left) Francis Boulle, Laing, Oliver Proudlock, Hugo Taylor and Natalie Joel.

The entertainment Designers Bora Aksu, Zoe Jordan, Craig Lawrence, Leutton Postle and Krystof Strozyna showcased their spring/summer collections.

The drinks Champagne and lychee martinis.

Milliner Vivien Sheriff

Milliner Vivien Sheriff

WHAT Walpole Brands of Tomorrow 2012 launch party  

WHERE The Clarendon Room, Brown’s Hotel, London  

Milliner Vivien Sheriff (pictured) celebrated as she was named by luxury trade body Walpole on its annual Brands of Tomorrow list. Scarf label Lily and Lionel and kidswear brand Aravore were also among the brands Walpole believes have the potential to become leading British luxury brands.

The drinks Laurent Perrier champagne, chablis and pinot noir.

The food Canapés including scotch eggs, asparagus, mushroom tarts, smoked chicken on crostini, salmon blinis and mini trifles.

WHAT Drapers and Retail Week PayPal Etail Awards       

WHERE The Grange Hotel, St Paul’s, London       

Ecommerce experts joined Drapers and Retail Week at the first joint awards. Pictured are (from left) Aurelia Noel from Urban Outfitters, Success Appointments’ Deepak Saluja and Stephen Selby and Burberry’s Sara Rutstein.

Aurelia Noel from Urban Outfitters, Success Appointments’ Deepak Saluja and Stephen Selby and Burberry’s Sara Rutstein

Aurelia Noel from Urban Outfitters, Success Appointments’ Deepak Saluja and Stephen Selby and Burberry’s Sara Rutstein

The food Three-course meal.

The entertainment Comedian Seann Walsh and a jazz band, plus a casino after the main awards.

WHAT London-Boutiques.com launch party

WHERE Le Baron, Old Burlington Street, London

Sam Young

Sam Young

London-boutiques.com, the website that allows shoppers to browse and shop all the city’s best boutiques and designer talent under one virtual roof, held a star-studded launch event with celebrity guests including model Jade Parfitt and singer James Blunt. Guests were treated to a DJ set from Sam Young.

The food Canapés of margarita ice cream, rhubarb crisps and sugar star anise-cured beef.

The drinks Cocktails created using Black Moth truffle-infused vodka.

Shhhhhh!

Which streetwear guru calls himself the ‘mad dog’?

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