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Off the record, March 16 2012

Drapers gets the lowdown on the latest gossip and reports back from the hottest parties and events.

Björn again Underwear label Björn Borg threw an electrifying party at Battersea Power Station. To celebrate its eponymous founder’s Swedish heritage the bash was furnished with fir trees, fake snow and hot tubs, not to mention models posing in the brand’s underwear.

Winter warmer Cashmere brand N Peal celebrated its 75th birthday with a winter wonderland party at London’s Burlington Arcade. As well as champagne and cocktails, masseurs soothed guests’ stresses and strains. Guests included skier Chemmy Alcott, seen here with N Peal owners Adam Holdsworth (left) and Nick Falkingham.

Model Accent Young fashion indie Accent provided clothes for the finalists in new modelling competition, Next Top Model Leeds. The event, hosted by Capital FM DJs JoJo and Simon Hirst, wasn’t only about finding a winner but also about raising money and awareness of charity the Leeds Jewish Welfare Board. Pictured are the Accent team and women’s competition winner Anisha Hamilton.

Escada star Escada customer Sandra Irwin, owner of premium womenswear indie Coco in Wanstead, Essex, turned 70 recently. She’s still very much involved in the business and Escada wanted to mark the occasion by sending in this picture of her outside her store.

Channelling trends PR agency Fishburn Hedges held its What’s Next For The High Street event last week, with a panel made up of (from left) Andrea Felsted of the Financial Times, Gwyn Burr from Sainsbury’s, Fishburn Hedges’ Suzanne Morris, Hash Ladha of Oasis and Simon Russell from John Lewis who discussed the emerging trends around multichannel retail.

Shhhhhhh!

Which footwear brand’s sales boss once applied for the England football manager job? He received a letter from the FA turning him down.

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