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Off the record: March 16 2013

Diesel and Edun celebrated Africa, Farah Vintage rocked out and Karl Lagerfeld was the daddy.

What Diesel and Edun’s Studio Africa

Where The Old Selfridges Hotel, central London

Diesel and Edun’s African-themed collaboration launched with a bang last week, as rock band The Feeling’s Richard Jones and Dan Gillespie Sells rubbed shoulders with Matthew Williamson (right, with business partner James Kelly and model Jessie Good). Guests strutted their stuff on the dancefloor until the wee hours.

The food African nibbles.

The drinks Watermelon margaritas and Veuve Clicquot.

What Farah Vintage sponsors the NME Awards 2013

Where Troxy in east London

Members of the Farah Vintage team (bottom, from left) Laura Thompson and Mia Zackrisson put on their gladrags for one of the hottest music events of the year, the NME Awards. Along with sponsoring the Best Festival award, Farah Vintage also dressed many of the bands and artists throughout the NME Awards Tour in the lead up to the ceremony.

The food Domino’s pizza.

The drinks Hoxton Gin.

What H&M’s & Other Stories launch

Where Regent Street, London

Last week saw the opening of H&M’s fashion-forward sister fascia & Other Stories, one of the year’s most anticipated launches. The collection was showcased by its creative team in the store, which was packed with fashion editors and bloggers, as well as model Portia Freeman.

The food Finger food inspired by & Other Stories’ ‘four city’ theme - Stockholm, New York, Paris and Berlin.

What Karl Lagerfeld’s store launch

Where 194 Boulevard St Germain, Paris, and online

Karl Lagerfeld hosted the grand opening of his Parisian flagship store on Facebook and on his website. Three cameras followed the exclusive in-the-flesh launch, attended by celebrities and fashion editors, as well as the designer himself. Fans tweeted #KarlLagerfeldStore to ask ‘Daddy’ questions directly.

Food Not for those online…

Which footwear brand’s sales manager revealed a little bit too much of himself by stripping down to his boxers on the dancefloor at a recent industry event?

  • Going to a good party? Send your industry gossip, photos and news to Ruth Faulkner at

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