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Off the record, March 2 2013

Sam Cam toasted LFW, Pam Hogg had a boogie and A-listers judged the Woolmark Prize.

What Launch of pop-up shop Maison Triumph

Where 71 Monmouth Street, Covent Garden, London

Triumph celebrated its role as London Fashion Week’s official catwalk lingerie sponsor for the second season running by opening a pop-up shop near Covent Garden.Who Celebs and fashion faces including model Helena Christensen and designer Matthew Williamson, design duo Fyodor Podgorny and Golan Frydman, and (below) designer David Longshaw.

David Longshaw.

David Longshaw.

What Launch of London Fashion Week

Where 10 Downing Street

Launch of London Fashion Week

Launch of London Fashion Week

Samantha Cameron hosted a reception at 10 Downing Street to mark the launch of this season’s London Fashion Week. Guests included (from left) British Fashion Council (BFC) chief executive Caroline Rush, chief executive of Stella McCartney Frederick Lukoff, Samantha Cameron, BFC chairman Natalie Massenet and Burberry creative director Christopher Bailey.

The food and drink Tasty canapés and champagne.

What The Pam Hogg x Diesel x Fashion Scout afterparty

Where Diesel Village, Regent Street

The Pam Hogg x Diesel x Fashion Scout afterparty

Denim brand Diesel and young talent catwalk show Fashion Scout joined forces to celebrate the Pam Hogg autumn 13 show hosted in the Diesel Village pop-up shop. Designer Hogg enjoyed the celebrations alongside a DJ from Horse Meat Disco (pictured).

The music DJs Horse Meat Disco served up some beefy tunes, while DJs Jim Stanton and Severino Panzetta also spun tunes.

The drinks A bespoke cocktail menu using Langtons Gin.

What The International Woolmark Prize final

Where The ME London hotel

The International Woolmark Prize final

The International Woolmark Prize final

The winner of the 2013 International Woolmark Prize was announced last week, with Christian Wijnants (far right) scooping the award. The judging panel was filled with fashion A-listers, including (from left) Donatella Versace, Diane von Furstenberg, Vogue Italia editor-in-chief Franca Sozzani and Victoria Beckham.

The drinks Champagne and martinis.

Did you know? British Fashion Council chairman Natalie Massenet showed she’s a big Victoria Beckham fan by snapping the singer-turned-designer on her phone.

Which department store fashion director described one LFW collection as “rather underwhelming” in a hushed tone?

  • Going to a good party? Send your industry gossip, photos and news to Ruth Faulkner at


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