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Off the record, March 9 2012

Drapers gets the lowdown on the latest gossip and reports back from the hottest parties and events.

Window undressing Live models posed in Selfridges’ windows last week as part of lingerie brand Triumph’s launch of its Triumph Essence range. Brand ambassador and supermodel Helena Christensen, who has designed three pieces for the collection, visited the Oxford Street store to check out the models.

Balancing act To celebrate its film and campaign The British Miler, footwear brand New Balance held an event at The Wapping Project in London to celebrate mile running in the UK. The brand’s general manager Mark Ward and marketing manager Samantha Matthews posed with The British Milers athletics club members.

French flavours Trainer retailer Footpatrol and French sportswear brand Le Coq Sportif hosted footwear luminaries at Footpatrol’s Soho store last month to celebrate their Eclat trainer collaboration. Mike Routledge of Le Coq Sportif and Footpatrol’s John Brotherhood enjoyed French beer, while macaroons in blue, white and red, the colours of the French tricolour, were also served.

Ball girls Members of the England netball team showed off their skills at womenswear trade show Moda at Birmingham’s NEC, in support of the team’s partnership with sportswear label Freya Active, which is aiming to encourage more netball players to wear correctly fitted sports bras. Netballers Sara Bayman, Rachel Shaw and Pam Cookey were among those lending their support.

Ponystep trekking Premium denim brand True Religion hosted a London Fashion Week party with Ponystep magazine at The Diner in Camden, where guests tucked into burgers, tacos and fries. Louise Wilson, director of the Central Saint Martins College Fashion MA course, joined in the fun.

Shhhhhhh!

The owner of which menswear brand has such a strong dislike for pointed-toe shoes that he threw his colleague’s pair off a boat?

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