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Off the record, May 12 2012

Lulu Guinness partied at Uniqlo, B Store opened at Sarah Coggles and flags flew on Oxford St.

 

Lula Guinness and Uniqlo group senior vice-president Takao Kuwahara

Lula Guinness and Uniqlo group senior vice-president Takao Kuwahara

WHAT Uniqlo’s Lulu Guinness UT collection official launch             

WHERE Uniqlo’s Oxford Street store, London    

To celebrate the launch, Uniqlo held a party at its Oxford Street store, where it was joined by Guinness (right) and Uniqlo group senior vice-president Takao Kuwahara.

The food Macaroons and sweets.

The entertainment Guinness signed postcards and Butter London offered free manicures.

WHAT B Store meets Sarah Coggles launch party

WHERE Sarah Coggles, York        

B Store’s Chloe Struyk and Matthew Murphy, Sarah Coggles’ Mark Bage, and B Store’s Gregory Hewitt and Matilda Vigg Erixon

B Store’s Chloe Struyk and Matthew Murphy, Sarah Coggles’ Mark Bage, and B Store’s Gregory Hewitt and Matilda Vigg Erixon

Who (From left) B Store’s Chloe Struyk and Matthew Murphy, Sarah Coggles’ Mark Bage, and B Store’s Gregory Hewitt and Matilda Vigg Erixon.

The entertainment B Store’s Matthew Murphy DJ’d.

tourism minister John Penrose, designer Jasmine Guinness, the British Fashion Council’s Harold Tillman and New West End Company’s Dame Judith Mayhew Jonas

tourism minister John Penrose, designer Jasmine Guinness, the British Fashion Council’s Harold Tillman and New West End Company’s Dame Judith Mayhew Jonas

WHAT Fashion flags launch           

WHERE Oxford Street, London  

To mark the Diamond Jubilee, (from left) tourism minister John Penrose, designer Jasmine Guinness, the British Fashion Council’s Harold Tillman and New West End Company’s Dame Judith Mayhew Jonas gathered to launch 147 Union flags to celebrate all things British.

The campaign These are the first of 500 Union flags that will fly across London’s West End for six weeks.

The flags Will be seen by more than 12 million shoppers.

WHAT Launch of the Hemingway Design for Hush Puppies footwear collection    

WHERE Jaguar Shoes Collective, Shoreditch, east London             

Designer Jack Hemingway hosted a vintage-inspired party.

Launch of the Hemingway Design for Hush Puppies footwear collection

Launch of the Hemingway Design for Hush Puppies footwear collection

The food Toad-in-the-hole with mushy peas and Scotch eggs.

The entertainment Traditional men’s groomer Groom & Co offered shoe shines and hair styling.

Andy (left) and Sam Hood, founders of lifestyle etailer Amara

Andy (left) and Sam Hood, founders of lifestyle etailer Amara

WHAT Lovehats.com launch        

WHERE Dover Street Arts Club, London

Millinery connoisseurs and designers gathered to celebrate the launch of etailer Lovehats.com. Pictured loving their hats are guests Andy (left) and Sam Hood, founders of lifestyle etailer Amara.

The drinks Lashings of champagne and beer.

The entertainment iPad docks scattered around the venue gave partygoers the chance to experiment with Lovehats.com’s ‘try it on’ feature.

Shhhhhh!

Which footwear brand’s sales director once called NHS Direct because he had a hangover? 

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