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Off the record, May 19 2012

Nelly.com debuted, Seven Dials offered a bargain evening and Designer Boutique did its bit.

WHAT Nelly.com UK launch party            

WHERE Aqua, Argyll Street, London      

Nelly.com

Nelly.com

Swedish etailer Nelly.com held a party to celebrate its UK entry into the UK. Jarno Vanhatapio, Nelly.com creative director and new markets manager Peter Lindholm joined 830 guests at the event.

The drinks Rekorderlig cider and specially mixed Nelly.com cocktails.

The entertainment A DJ set from Radio 1Xtra’s Gemma Cairney (below) and a nail bar. Four hundred pairs of shoes were also given away to lucky guests.

WHAT Barratts’ Michael Ziff ran the London Marathon                  

Barratts chief executive Michael Ziff was joined by his three sons and two nephews for his 26.2-mile slog and raised £28,000 for the Nightingale care home in Clapham and the Teenage Cancer Trust.

The Ziff runners (From left) Oliver, Ben, Michael, Sam, Henry and Alex.

Oliver, Ben, Michael, Sam, Henry and Alex

Oliver, Ben, Michael, Sam, Henry and Alex

The time Michael finished in five hours 38 minutes.

Live DJ sets at the Topman General Store and Diesel

Live DJ sets at the Topman General Store and Diesel

WHAT Seven Dials 20%-off shopping evening           

WHERE Covent Garden

The Seven Dials area held a 20%-off shopping evening in association with MasterCard. Free food, drinks and entertainment were also on offer.

The food and drink Bubbly and in-store tastings.

The entertainment Live DJ sets at the Topman General Store and Diesel stores as well as complementary cosmetics from the Shu Uemura store.

WHAT Kirk Originals in-store party

WHERE 6 Conduit Street, London      

singer David McAlmont and Kirk Originals’ Helen Mesfin, Natasha Harychan and Lavinia De Souz

singer David McAlmont and Kirk Originals’ Helen Mesfin, Natasha Harychan and Lavinia De Souz

After winning the Fashion Frames Practice of the Year award, eyewear brand Kirk Originals threw a party to celebrate. In the frame were (from left) singer David McAlmont and Kirk Originals’ Helen Mesfin, Natasha Harychan and Lavinia De Souz.

The drinks Beer, cider and vodka.

The entertainment Live music from Sophie Hiller and DJ Leke Aerosoul.

DJ set from Lee Butler

DJ set from Lee Butler

WHAT Designer Boutique charity night      

WHERE Stopgate Lane, Walton, Liverpool            

Liverpool menswear indie Designer Boutique held a charity night for footballer Jamie Carragher’s 23 Foundation, which funds local youth projects.

The guests Phoenix Nights writer and actor Neil Fitzmaurice, impressionist Darren Farley and British light-heavyweight boxing champion Tony Bellew.

The entertainment A DJ set from Lee Butler.

Shhhhhh!

Which yoga-loving fashion PR once accidentally saw rather more of actor Robert Downey Jr than expected at a yoga class in Los Angeles?

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