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Off the record, May 5 2012

Disneyrollergirl answered the big questions, Wolsey opened its doors and eBay mixed it up.

Helen Partridge, PR director of Echo PR, Navaz Batliwall and Amra Sariya, marketing manager at Flannels.

Helen Partridge, PR director of Echo PR, Navaz Batliwall and Amra Sariya, marketing manager at Flannels.

WHAT Q&A with stylist Navaz Batliwalla

WHERE Flannels, Manchester

The Manchester Fashion Network hosted a live question and answer session with Navaz Batliwalla, aka blogger Disneyrollergirl. She shared her thoughts on the world of online media and blogging, as well as her predictions on the future of online media.

The drinks Champagne all-round.

Who Helen Partridge, PR director of Echo PR, Navaz Batliwall and Amra Sariya, marketing manager at Flannels.

WHAT Wolsey store launch

WHERE Brewer Street, Soho, London

Fergus Patterson, Jamey Hargreaves, Danny Brown and Stephen Reed

Fergus Patterson, Jamey Hargreaves, Danny Brown and Stephen Reed

Wolsey celebrated the opening of its first standalone store in Brewer Street. The label’s (from left) Fergus Patterson, Jamey Hargreaves, Danny Brown and Stephen Reed showed guests around before heading across the road to restaurant Hix.

The food Sausages and mash from Hix.

The drinks Prosecco, also courtesy of Hix.

WHAT eBay presents MyMix spring 12 fashion campaign

WHERE The Hempel, Craven Hill Gardens, London

model Amal Fashanu (pictured holding camera)

model Amal Fashanu (pictured holding camera)

This exclusive dinner was hosted by eBay’s Melanie Smallwood and Amanda Metcalfe. The event was also attended by model Amal Fashanu (pictured holding camera), the face of the campaign.

The drinks Champagne and wine.

The entertainment Watching eBay’s consumer PR and guests practise their ‘Smize’ in the style of Tyra Banks for the photographer.

Models strutted their stuff at the opening of young fashion brand Luke’s Foubert’s Place store

Models strutted their stuff at the opening of young fashion brand Luke’s Foubert’s Place store

WHAT

Luke fashion show

WHERE Pacha London

Models strutted their stuff at nightclub Pacha London to celebrate the opening of young fashion brand Luke’s Foubert’s Place store last month.

The drinks Vodka Martinis, and rum with fresh lime on the rocks.

The entertainment Pumping house music from some of the best DJs in the land.

Made in Chelsea star Amber Atherton (right) and La Petite Anglaise blogger Ella Catliff

Made in Chelsea star Amber Atherton (right) and La Petite Anglaise blogger Ella Catliff

WHAT Launch party of pop-up shop for My Flash Trash jewellery boutique

WHERE London indie Oxygen Boutique, Eastcastle Street

Made in Chelsea star Amber Atherton (on right) celebrated the opening of a pop-up for her jewellery business, My Flash Trash. She was joined by presenters, singers and fashion faces, including La Petite Anglaise blogger Ella Catliff (on left).

The drinks Gin bar run by Hoxton Pony.

The entertainment A digital wall allowed partygoers to take and upload images of themselves wearing My Flash Trash jewellery, which then went directly onto the label’s Instagram and Twitter pages.

Shhhhhh!

Which international brands are such rivals that they are known for spying on each other at every opportunity?

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