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Off the record, November 1 2014

This week’s movers, shakers and soirées.

Clarks men’s pop-up is a shoe-in

The Clarks team (Demelza Farr, marketing manager for men’s & Originals, Dan Hasby-Oliver, men’s trends analyst, Alison Sudbury, head of marketing, and John Parkinson, men’s group head) launched the retailer’s first standalone men’s pop-up at 55 Neal Street in Covent Garden last week. Guests sipped cider from Clarks’ Somerset homeland - how far they’ve come.

Clarks_otr

 

Take a bow, David

David Carter-Johnson (centre) is rarely seen without his trademark bow tie. To give him a suitable send-off as he stepped down after six years as chairman of trade charity Fashion & Textile Children’s Trust (FTCT), his fellow trustees sported bow ties decorated with buttons to echo FTCT’s logo. The ex-Fosters, Adams and Boxfresh boss has handed over the reins to Hobbs chief executive Meg Lustman (right), who is being supported by trustees (from left) Sue Shipley (SVS Search Associates), Mike Trotman (TM Lewin), Anne Horton (Tonik Retail), Amit Chowdhury (Act HR), Anna Pangbourne (FTCT), David Shepherd (Arcadia) and Eric Musgrave (Drapers).

OTR_FTCT

 

Long-held at Longchamp

The 20th anniversary of Longchamp’s signature Le Pliage bag was a good excuse for champagne and canapés at the French brand’s New Bond Street flagship. Julie Juilliard, international trade marketing manager, took the opportunity to show a limited-edition Le Pliage Héritage to UK country manager Paul Lorraine and Drapers’ Eric Musgrave.

Longchamp_colour_version

 

Fashion on film at Rockabox

Video content in fashion marketing came under discussion at London-based video content producer Rockabox last week. Co-founder Torie Chilcott quizzed Roy Edmondson (partner at PR agency Ketchum and ex-Levi’s), advertising guru Michael Greenlees (Rockabox chairman
and director of Abercrombie & Fitch) and Eilidh MacAskill (marketing director of Monsoon Accessorize and ex-editor of InStyle). Sadly, Drapers can’t recall too much of it due to the strength of the cocktails!

OTR_Rockabox

 

A berry happy anniversary

Blackpool independent Blueberries celebrated its 30th anniversary at Blackpool Football Club. Attended by more than 250 customers and friends, the night included a catwalk show with the models made up of families who have been customers of the store through the generations. Owners Sarah McConville and her mother Joan Kershaw donated the proceeds to cancer, Crohn’s and colitis charities.

Blueberries

 

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