A woolly takeover, a menswear fashion mishap and footwear for charitable causes, plus plenty more this week.
Baaa-rilliant wonder wool!
It’s October…it was Wool Week…so what’s better than a sheep running on a treadmill! Yes, that’s correct, in honour of the fifth anniversary of Wool Week (October 5-11) the Campaign for Wool released footage of Graham the sheep, sporting some rather fetching neon pink leg warmers, showing the gym bunnies how it’s done. The fun continued on Woolly Hat Day (October 9), when members of the public were taught how to knit one of nine woolly hat styles by Brighton-based designer Helen Pillot de Chenecey during a London-based workshop. Fans of knitting pattern specialist Wool & the Gang were given the chance to watch snood-making sessions live on Periscope, while fellow wool enthusiasts were taught how to make Fair Isle jumpers by handknitting specialist Marie Wallin.
United in style at Manchester debut
New Look’s managing director for UK and Ireland Danny Barrasso and menswear director Christopher Englinde (pictured from left to right) committed the cardinal fashion sin at the launch of the fourth New Look Men standalone store at Intu Trafford Centre on Friday (October 9), by arriving in the same blazer from the collection. Both dressed from head to toe in their wares, Englinde quickly changed to another of New Look’s “very good-value blazers – a steal at just £59.99” to welcome the first customers to the store, revealing it still had the labels in as they showed Drapers round the new location.
Five-store footwear indie Linzi Shoes launched a year-long project last week to support the charity Breast Cancer Care. The limited edition collection of 14 ballerina pump styles, retailing for £15, will give 10% of each sale to the charity and feature both the Breast Cancer Care logo and the hashtag #linzicares on the inner sole of the pumps.
Flash, bang, wallop!
Netherlands-based photographic technology designer and manufacturer StyleShoots welcomed Drapers’ Keely Stocker to an event at the Business Design Centre in Islington, north London, to show off its latest high-tech offering: a “studio machine” that lights and shoots product, without the need for a professional photographer. Owner Maurits Teunissen (left) was on hand to demonstrate the technology, which impressed Dragons’ Den investor Touker Suleyman (right), whose company Low Profile Group bought Hawes & Curtis in 2008, so much he has implemented some of the kit at the British shirtmaker.
Black is the new yellow
Timberland’s trade marketing coordinator Farida Sadsad (left) and marketing manager for the UK, Spain, Portugal and Ireland Dolors Escola (right) showed Drapers the VFC-owned brand’s collection for autumn 15 last week at Timberland’s Regent Street flagship. Taking a turn away from the iconic yellow desert boot, The Black Forest range features a new direction for the label, complete with leather bomber jackets and black leather boots. The range retails from £20 for T-shirts up to £500 for the leather bomber.
East End takeover
Accessories brand Eastpak has taken over London’s Old Street underground station. The US label is on the hunt for a wider age range of customers and is using London as a showcase for its varied bag collection, which includes leather satchels (£130) and suitcases (£150) as well as its bestselling backpack (£40). Creative agency ODD developed the campaign for Eastpak.