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Off The Record, September 19 2015



It’s a goal for Israeli retail tech

British and German ecommerce directors tried their hands at a new interactive mobile football game from Screemo aimed at driving shoppers to retailers’ websites during a Dragon’s Den-style pitching session t in Tel Aviv last week. Israeli whizzkids presented Topman global digital director Gareth Rees-John, Zalando head of mergers and acquisitions Adham El Muntasser, and Schuh head of ecommerce and customer services Sean McKee with such innovations as online fit solutions, and technology that tracks shoppers over multiple devices and matches emerging social trends directly with retailers’ products. Full coverage in next week’s issue of Drapers.

Kelly gives it some welly
There is no stopping Drapers’ 30 under 30 of 2015. This week we’re delighted to congratulate Bonmarché’s Kelly Duparcq on her second promotion within the last year. When we profiled Kelly in January she was already impressing in her role as concessions team leader. She has since been promotedtwice, first to concessions operations manager in February, and last month to regional manager of East Anglia and Essex, leading on 22 stores. Well done from everyone at Drapers Towers! Entries for Drapers’ 30 under 30 of 2016 are now open. Email before October 16.

Pluck of the Irish
Primark’s business development director Breege O’Donoghue gave a rousing address at the Boston store opening during which she revealed she was born in Boston – a small village in County Clare. She also told the crowd that her entire outfit was from Primark: “Three pieces and all for just $40! And another $10 for what you can’t see!” We believe her Nike trainers were bought elsewhere and for slightly more money.

A new twist on yoga

Canadian yogawear brand Lululemon invited around 1,000 people to Duke of York Square in London to take part in a mass, outdoor, silent disco yoga session. Headsets piped out music and instruction from Blissology Yoga founder Eoin Finn, who flew in from the States to teach the class. Sponsored by Lycra, the event kicked off Lululemon’s #unrolleurope tour, which culminates in Copenhagen on September 19.

Big boss and his smalls

Wacoal Europe has found a new home for its portfolio of brands. The business behind several lingerie and swimwear names, including 2015 Drapers Awards finalist Fantasie, opened its new London showroom on Great Titchfield Street last week. Wacoal Europe’s general manager EMEA Hans Hornemann (pictured) shied away from being pictured with the models, but was happy to slip between mannequins and raise a glass to show support.

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