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Oliver Sweeney lifted by product overhaul

Men’s footwear company Oliver Sweeney saw like-for-like sales rise 23.3% over the five weeks to December 28, eight months after it was rescued by Amery Capital founder Maurice Helfgott and footwear supplier Tim Cooper.

The company said that a revamp of product had driven the strong Christmas performance.

This spring it will launch a contemporary range called London, which features calf leather linings and Blake sewn construction and a second Goodyear Welted collection, which will draw on the brand’s archives.

It also opened a new London flagship on Conduit Street just before Christmas. The store will replace the Bond Street branch, which is due to close later this month.

It also has a shop in Leeds and a store in London’s Liverpool Street as well as a concession in Harvey Nichols.

Helfgott, who rescued the business from administration together with Cooper last June, said: “I’m really pleased that the new product has driven this sales increase, and has so clearly been appreciated by our customers. We are very excited by the successful opening of our Conduit Street store and are looking forward to further openings this year.”

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