Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Online is dictating the terms in fashion

This catwalk season has been one of the most interesting for years - not only due to the strength of the trends we were served, but also because it proved once again how powerful a force digital media now is in fashion.

So, that’s the end of the catwalk season. It’s been one of the most interesting for years - not only due to the strength of the trends we were served, but also because it proved once again how powerful a force digital media now is in fashion.

Live streaming of shows, not so long ago seen as groundbreaking, is now commonplace (although some - most notably Tom Ford, who showed in London this season - remain fervently anti), and editors and bloggers compete to be the first to tweet pictures from the shows, giving consumers access to the collections months before they hit the shops. It’s not so hard to imagine fashion’s long-held timetable being changed for good.

The internet too played its part in the dramatic downfall of former Dior creative director John Galliano. He’d already lost his job after accusations of anti-semitic behaviour in a Parisian bar, but were it not for an earlier videoed incident, taken on someone’s mobile and circulated online, he might not have lost the respect of so many in the industry and beyond. His exit will trigger a chain of events that could see many big fashion houses with new creative directors next season, so we’ll be in for more excitement. But A/W 11/12 will be hard to top for many reasons - good and bad.

Lauretta Roberts, creative director, WGSN Boutique

Each week we’ll be bringing you a snapshot of our content via the pages of Drapers and on Drapersonline.com, but if you want to benefit from the full service visit us at www.wgsn-boutique.com

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.