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Outerwear will heat up your winter sales

Lauretta Roberts

Having further analysed the international catwalks this week, we can say for sure that A/W 11/12 is definitely a big season for outerwear and colour, which is very good news as it will encourage customers to update their wardrobes.

Having further analysed the international catwalks this week, we can say for sure that A/W 11/12 is definitely a big season for outerwear and colour, which is very good news as it will encourage customers to update their wardrobes. The looser and longer silhouettes coupled with the warmth of the colour palettes we’re seeing make last season’s neutral to dark skinny silhouettes look, well, very last season.

A great winter coat is a high-value item so if customers can be persuaded to buy a new one, instead of making do with last year’s, then it makes for a good seasonfor a retailer. But for some customers it won’t be a case of making do with last year’s but this year’s. At the time of writing (early March) the temperatures had yet to make it into double figures across most of the country and one large retailer I spoke to said they were still selling plenty of coats as customers realise they’ll get the wear out of them even if winter is, supposedly, over.

We have plenty more analysis on the key items and trends for next season, and the one after that too. Sign up for your free trial (at www.wgsn-boutique.com) to ensure your buy is hot, even if the weather is not.

Lauretta Roberts, creative director, WGSN Boutique

Each week we’ll be bringing you a snapshot of our content via the pages of Drapers and on Drapersonline.com, but if you want to benefit from the full service visit us at www.wgsn-boutique.com

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