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Overseas buyers lured back to LFW

London Fashion Week is gaining support from important overseas buyers tempted by the return of big-name British designers.

Key buyers from US department stores Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue, as well as Hong Kong’s Lane Crawford, have all indicated they will attend the 25th anniversary of LFW this September, according to the British Fashion Council (BFC).

LFW this week confirmed Pringle would join Burberry Prorsum and Matthew Williamson in returning for the next edition of LFW. Pringle, which is celebrating its 195th birthday this year, previously showed at Milan Fashion Week.

Anna Orsini, head of LFW’s international office, said: “News like the return of Burberry and Pringle sends an amazing message that it will be a strong event. I’ve had some positive meetings, particularly with fashion directors from US stores. Department stores buy in currency six months in advance so they couldn’t take advantage of the exchange rate [weak sterling] at February’s show but they can for September. Key department stores and boutiques from Paris will also be here.”

BFC chairman Harold Tillman is continuing to lobby key British designers to get them to show at LFW in September. Sources indicated to Drapers that at least one other British label would return.

LFW takes place on September 18-22 at Somerset House in London.

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