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Pan Philippou

Incoming chief executive, Ben Sherman

The trend to mix high end with low end has had a major impact. The last decade has seen the introduction of a sort of casual chic characterised by the high and low shopping strategy. You don’t have to wear all over designer clothing. A rich woman can go and buy her T-shirts in Target and then wear a Chanel bag and it looks cool and more importantly than that it actually became a trend. That said the trend which surprised me the most was skinny fit jeans, even though it took a while for it to catch on all over the world. 

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