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Partners sign up to Olympics Fashion Hub proposal

Not-for-profit organisation Fashion Capital, up-and-coming brand platform Not Just a Label, teaching centre Fashion Antidote and the Museum of London are among the names joining Brandboxx as partners of UK Fashion Hub.

Drapers reported in August that UK Fashion Hub, the organisation behind proposals to redevelop the London Olympics media centre into a hub for the UK fashion industry, was seeking both commercial and training partners to sponsor areas within the proposed development.

The new partners have inked their names to the proposal before its formal submission to the Olympic Park Legacy Company on December 2. Dutch company Brandboxx, which operates business-to-business trade centres and fashion hubs across Europe, has been on board as a partner since the project’s inception earlier this year.

UK Fashion Hub spokesman Gavin Ambrose said: “We are trying to collate as many partnerships as we can and we’ve had lots of interest from companies and organisations that all want to be involved in some way.”

He added that UK Fashion Hub was also in talks with fashion colleges both in and beyond London about their possible involvement.

The 1 million sq ft site, part of the Olympic complex in east London, would house facilities for fashion skills training, manufacturing and trade under four key areas: Learn, Do, Show and Sell. These zones would cover education, manufacturing, showroom and retail facilities.

Proposals for the Learn zone, in particular, where students would learn traditional techniques and skills lost in the UK with the decline of clothing manufacturing, have been welcomed across the industry.

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