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Patrick Cox relaunches under its new owner

Iconic UK footwear brand Patrick Cox has relaunched for spring 10 with a comprehensive men’s and women’s collection.

The brand was acquired by Lord Eddie Davenport in 2008. Davenport has awarded the European footwear licence to French manufacturer Groupe Royer.

Groupe Royer has appointed Society Footwear as UK distributor for the collection. Society Footwear was established to distribute Patrick Cox footwear in the UK and Republic of Ireland and is owned by the team behind Fresh Footwear, which distributes Firetrap, and 33 Joints, which distributes Golddigga, Snowjoggers and Blowfish footwear as well as own brand Feud.

Society Footwear managing director Malcolm Nathan said: “Establishing a separate company to distribute Patrick Cox ensures we give it all of the focus, in terms of development, marketing and sales, that it deserves.”

Initially, distribution will be kept tight, aimed at key high-end independents and premium footwear retailer Kurt Geiger. A spokeswoman for the brand said a diffusion line would launch in about a year.

The Patrick Cox brand was best known for its wannabe loafer style, which exploded in popularity in the 1990s. This was sold at a lower price than its main range.

The spring 10 men’s collection stays true to the brand’s heritage with formal and casual styles in classic leather, patent, and suede, all incorporating the brand’s Fleur de Lys logo. Textured leather Oxfords and classic tan loafers form part of the collection.

The women’s range includes heels, wedges and sandals in an array of materials, also with the Patrick Cox logo. Wedges feature laser-cut layers on the heel.

Wholesale prices range from £62.50 to £123 for women’s styles and £94 to £250 for men’s. To find out more, call 020 8421 7070.

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