Yorkshire-based footwear retailer Pavers Shoes has launched the world’s first TV shopping channel dedicated solely to selling shoes.
Brands featured on the channel include Timberland, Skechers, Caterpillar, Hush Puppies, Pierre Cardin, Fly Flot, Van Dal, Equity, Marco Tozzi and Tamaris.
The retailer hopes that the channel, which launched on Sky channel 659 yesterday, will increase both sales and brand awareness nationally.
The channel is available 24 hours a day and presented by actress Julie Peasgood, TV presenter Jane Farnham and Pavers Shoes’ Debbie Paver.
Shoes purchased via the channel can be delivered across the UK for a fixed postage cost of £2.99 per order.
“We’re expecting the channel to be a huge success and are looking forward to developing the channel further over the next 12 months,” said Pavers Shoes managing director of Stuart Paver.
Pavers has 100 stores across the UK and a transactional website.