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New and upcoming womenswear labels showcased their eye-catching designs at London’s May Fair Hotel.

Belles of London

Structure and tailoring define Belles of London’s spring 11 collection. A conservative colour palette of cream, grey and black is worked into tailored wool dresses with emphasised shoulders. The silhouette focuses on 1950s-style nipped-in waists with sheer décolletages and peplum waists featuring throughout. Surface detail comes in the form of sequins, lace and velvet.
Prices: £175 to £650
Contact: 020 8462 9620

Eva Evanovich

The asymmetrical cuts, pleated fabrics and origami folds that have been the signature of Eva Evanovich since its launch in 2007 at London Fashion Week continue for spring 11. Playing with proportion and shape, the label mixes rigid netted fabrics with cotton and linen in a mainly black and white palette. Highlights include a hooded dress with netting and braid detail (pictured).
Prices: £120 to £450
Contact: 020 7600 2010

Beulah London

Beulah London is inspired by the time its two designers spent in India, expressed via a vibrant palette of fuchsia pink, turquoise and sapphire blue. Butterfly motifs flutter across silk cocktail dresses with billowing sleeves, plunging necklines on halterneck dresses and around the hems of strapless maxi dresses. Separates include high-waisted shorts and a pussybow-lined shirt.
Prices: £55 to £170
Contact: 020 3489 1427

Gabriella Ravello

Gabriella Ravello’s spring 11 collection is underpinned by Lycra and jersey. References to 1990s rave culture in the form of neon yellows and pinks are combined with 1980s body-con silhouettes. The label mixes neon elastic, fringing and peek-a-boo elements
with neon bold printed Lycra to create a sporty aesthetic.
Prices: £30 to £60
Contact: 07506 579403

CC Kuo

Taking inspiration from Audrey Hepburn’s signature 1950s silhouettes with shirt and trouser separates, CC Kuo modernises the look with digital prints. Loose-fit tapered trousers belted at the waist are a highlight in muted sandy tones. Button-up shirts in 100% silk are covered with digital floral prints, as are sleeveless and capped-sleeve silk dresses with contrast block colour.
Prices: £80 to £250
Contact: 020 8180 5648

Zoë Boomer

London College of Fashion graduate Zoë Boomer is launching UK-wide for spring 11, after debuting in her Northern Irish homeland in 2006. Silk jersey separates are designed to be layered with draping cardigans and long-line tunics tops. A textured polyester jacket with soft shoulders and minimal structure is a highlight worn over tops with watercolour-style prints.
Prices: £70 to £150
Contact: 020 8246 5589

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