Zandra Rhodes is to design a collection of footwear and accessories for contemporary women’s footwear brand Strutt Couture for spring 10.
The five-year Zandra Rhodes by Strutt Couture deal was signed in the Fashion and Textile Museum in Bermondsey Street, south London, which was founded by designer Rhodes.
Details of the first collection are yet to be released, but Strutt Couture’s designer and founder Ian O’Connor hinted that the range would include both flat and heeled boots and shoes. O’Connor expects the prototypes to be ready for June and said the designs would draw on Rhodes’ vivid history as inspiration.
According to O’Connor, the brand had been planning a collaboration with a recognisable designer for some time, but was keen to ensure the partner’s creative approach complemented Strutt Couture. “It is particularly exciting as Zandra chose us from a number of suitors,” said O’Connor.
He would not be drawn on whether price points would sit higher than the Strutt Couture mainline, but said the collaboration range would be available to stockists of both Strutt Couture and Zandra Rhodes and would not be confined to the UK.
“It’s particularly exciting because I haven’t designed footwear for so long,” said Rhodes. “I believe it is shoes which finish an outfit and we are more aware of footwear now than ever before.”
Meanwhile, Strutt Couture has signed Sasha Parker, the winner of ITV TV show Coleen’s Real Women, which was hosted by WAG Coleen Rooney, to front its autumn 09 campaign. The autumn 09 collection has a more sophisticated look than in previous seasons.
Call 020 7127 0007 for details.