German footwear brand Rieker has promoted Chris Gorrod to managing director of Rieker Europe North and James Podmore as sales manager of the division.
Gorrod, who has been vice president of finance and administration at Rieker North America in the US for the past seven years, said he planned to expand the brand’s UK distribution and increase the focus on service to wholesale stockists.
“I have spent a lot of time working in the US where service is important, so I will make that one of our goals,” said Gorrod. “We are not thinking of reducing the number of accounts - it’s more the merrier [in terms of wholesale accounts]. But we have to control who we open with and don’t want to stretch ourselves too much.”
Podmore joins the brand from footwear giant Clarks, where he was regional sales manager for the UK.
The appointments follow the departures of managing director Ewen Campbell and sales manager Alex Thomson. It is understood both are pursuing other roles in the industry.