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Rita Ora to front Superga campaign

British popstar Rita Ora is to front Italian footwear brand Superga’s spring 13 campaign.

Ora, who has had three number one singles this year, takes over from model and presenter Alexa Chung, who could not continue her role as the brand’s ambassador due to TV commitments in America.

The popstar will team up with Superga for a shoot featuring the brand’s spring 13 collection with the shoot scheduled to take place next month.

Earlier this year Drapers reported that Superga was on the hunt for more central London stores and was eyeing 400 – 1,000 sq ft stores in Mayfair, King’s Road, Portobello Road, Regent Street and Spitalfields.

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